Soft Skills: How They Can Set Your Business Apart

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As we run with open arms into the future, embracing technology, and automation, companies are finding that the new influx of employees are rusty on their soft skills.

Shaking a hand, looking someone in the eyes, or simply smiling and greeting them with pleasantries has seen a decrease in the workforce. With the advancements in technology, we as a society have become heavily reliant on automated messaging systems and email. There is nothing wrong with these forms of communication, but an essential step to retaining business can be missed when a person is greeted by a machine or a disinterested front desk.

Soft skills are slowly fading with the onslaught of technological advances so when a company still incorporates soft skills in their business model it can really set them apart. Face to face interaction is on the decline in the work force, but there is still that need for a client to put a face to the voice on the phone or the emails they receive.

When thinking about your business, think about the reviews your company is receiving. Are they positive with client and employee interaction, or is that just omitted in the reviews all together. Sometimes silence on a particular aspect of an interaction can be just as bad as a negative review.

At Executive Suite Professionals, the ladies that work at the reception desk are encouraged to cultivate their soft skills to prime clients for a positive interaction. Shaking someone’s hand with confidence, smiling, and opening a dialogue that allows for the client to have undivided attention can be the difference between a new client or a missed opportunity.

There is nothing wrong with emails or automated messages, but at the end of the day, face to face interaction can make a big difference. Politeness and professionalism can bring in more clients than just an information email. At ESP we offer that face to face interaction. The front desk is always polite and professional and endeavor to give potential clients an opportunity to have a positive experience.

-Devin Hill

How to Market a Small Business

 

Day Office at ESP

The office is all set, the decorations are up and they are inviting. The website has launched, the employees are ready to go, but clients are having a hard time finding your business. Why?

Much of it has to do with the fact that when you hire a company to build your website, they will put it together, they will even launch it for you, but in some cases they neglect SEO. Search engine optimization, also known as buzzwords. As an employer, when you are looking at candidates for a position in your office, you look for buzzwords in their resumes. Well your clients are doing the same thing when they are looking at your website.

We are in a digital age where if we need to know something about a subject or a person we hit the Internet, hard. We throw a combination of buzzwords out there and hope that a helpful website flies back at us. If your website does not have embedded SEO, the correct buzzwords, new clients are not going to be able to find your website.

Along with those buzzwords, you will need positive Google reviews. The more reviews you have, the higher your website will climb on that search list.

Social media is also an excellent marketing tool. For some outlets, the marketing it can provide is free, for others there is a monthly charge. When attempting to market via social media, be sure to read the fine print so that you don’t go over budget.

However, even when all of that technology and potential, unless you have someone handling your social media and staying on top of popular trends, there is a chance your marketing will take a hit.

That is where Executive Suite Professionals can help. With the start of 2018, social media marketing is being offered to new clients, as well as SEO and blogging.

Your new business has nothing but potential. Be sure to use the tools available to you when it comes to marketing, including ESP’s new marketing consultant.

 

-Devin Hill