The Importance of Referrals: ESP Resource List

Business is built upon trust.

People are more likely to hire you if they view you as competent and trustworthy—especially if you provide a vital professional service like tax advice or legal counsel.

Establishing yourself as a preferred resource provider can help you grow your business because you can harness the power of referrals from reputable sources.

Just as you would likely trust your banker’s recommendation of an accountant, so too would a tenant value a referral from their landlord. They would especially value their landlord’s opinion if they knew that the person who is renting space to the business would also like that company to grow.

Almost 65 percent of marketers consider word of mouth to be the most effective form of marketing, according to an American Marketing Association study cited in a Forbes article about referrals.

If you want to get customer referrals, start by providing excellent service. Your client is not going to recommend you if they worry that you may harm their reputation by disappointing the customer that they refer to you, according to a U.S. Small Business Administration blog post about the power of referrals.

Seek opportunities for referrals from reputable sources. Preferred resource directories that only include businesses that have been evaluated on factors like customer service can be a particularly fruitful source of referrals. A preferred resource directory conveys the credibility of the company that chooses the providers for the list.

The ESP Preferred Resource List has generated numerous referrals for participating businesses.Compiled by the experts of Executive Suite Professionals based upon their extensive experience working with service providers like architects, attorneys and engineers, the ESP Preferred Resource List only includes partners that have consistently achieved high marks in areas such as:

  • competency;
  • reputation;
  • financial stability;
  • suitability for small and medium-sized businesses; and
  • the speed and accuracy with which they deliver services.

Clients trust ESP to refer them to resource providers who can quickly learn and fulfill their needs. So, ESP re-evaluates the partners in its preferred resources list regularly to ensure that they continue to deliver the prompt, reliable and quality service that clients expect.

If you would like to put the power of referrals to work for you, contact us to learn if you can be evaluated for consideration in the ESP Preferred Resource List.

Benefits of Phone Service

“Shocking” Research Finds Small Businesses Miss Almost HALF of Incoming Calls

As a small business owner, how often do you miss incoming calls? It could be much more than you think, according to worrying new research on how SMEs answer their company calls.

Based on a telephone study of 142 small businesses located across the U.K., 47% (67 respondents) missed the initial call. This shows that almost half of small business owners are missing valuable phone calls, which could represent a significant loss in new business opportunities.

Drilling down into the data, the study found:

  • 47% of small businesses left calls unanswered.
  • Businesses using a call answering service, such as those supported by live receptionists, answered 85% of their calls.
  • 37% of the 75 businesses that answered the phone did not take time to engage with the caller.
  • Businesses with reception services perform on average 35% better at answering incoming calls. Those equipped with phone support missed almost 40% fewer calls.

Almost half of small businesses are unequipped to deal directly with incoming calls. But perhaps most shockingly, the study reveals that of those missed calls, over 50% provided no call deferral or message-taking service at all.

Judith Ludovino, Managing Director of TelePA Ltd and Mendip Hub in Somerset, U.K., commissioned the research and urged small businesses to do more to ensure those all-important first calls are handled more efficiently.

“The results were really quite shocking,” she said. “With many clients depending on the efficiency and directness of telephone contact, a missed call can represent unhappy customers and lost revenue.”

As the first point of contact between a business and its clients, answering calls efficiently is crucial to generating more leads.

Not all small businesses have the resources to answer incoming calls promptly, which is why many choose to outsource company calls to a live receptionist service. These services, such as those supplied by Alliance Virtual Offices, minimizes the risk of missed calls and ensures that out-of-hours calls are handled appropriately.

Blog provided by Alliance Virtual Offices